Interiors InsideOut is Sophie Baylis and Ruth Bell. Our story started in 2006 when we met as journalists at an interiors magazine. Bonding over a shared love of homes, design and champagne, we worked and laughed together for a decade. We also honed our skills as writers and editors while developing an exhaustive knowledge of the interiors industry.

Image: Ruth Bell & Sophie Baylis

The story so far

As interiors journalists, our assignments took us from Europe’s most influential design weeks – Milan, Paris, Stockholm, Frankfurt and of course, our own stomping ground of London – to interviews with some of the world’s greatest interior designers and architects. We attended countless product launches, witnessed the arrival of many influential brands and met a million deadlines. There was nothing we didn’t write about – from taps, ovens and flooring to worktops, baths and beds – as we sought out the newest products and distilled the latest trends for our readers. Now we’ve started a new chapter: Interiors InsideOut. To find out more, check out our services. And please get in touch to start a conversation.

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