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Who we are

Image of Sophie & Ruth Interiors InsideOut

Our story started in 2006 when we met as journalists at an interiors magazine. Bonding over a shared love of homes, design and champagne, we worked and laughed together for a decade. We also honed our skills as writers and editors while developing an exhaustive knowledge of the interiors industry.

Our journalism assignments took us from Europe’s most influential design weeks – Milan, Paris, Stockholm, Frankfurt and of course, our own stomping ground of London – to interviews with some of the world’s greatest interior designers and architects. We attended countless product launches, witnessed the arrival of many influential brands and met a million deadlines. There was nothing we didn’t write about – from taps, ovens and flooring to worktops, baths and beds – as we sought out the newest products and distilled the latest trends for our readers.

Now we’ve started a new chapter: Interiors InsideOut. We’re a creative content agency offering copywriting, press office services, content creation for social channels, re-branding, internal communications and event organisation. To find out more, visit what we do.

Image of Sophie Baylis

A note from Sophie…
Journalism is a hard habit to break, so when I’m not working with Ruth on Interiors InsideOut, you can find me at The Apple Blue cafe in Balham – coffee at the ready – writing features for leading interiors magazines. I also handle Interiors InsideOut’s instagram, where I share daily doses of interiors inspiration. Find me at @interiorsinsideout and DM me if you want to be featured!

Image of Ruth Bell

A note from Ruth…
My happy immersion in the world of homes and interiors began at Kitchens Bedrooms & Bathrooms magazine back in 2005. As deputy editor and then editor of this long-standing title, I loved finding ever more inventive ways to talk about the best way to plan a kitchen or kit out a small bathroom. Having the chance to channel all this knowledge into Interiors InsideOut is a joy.

Image of Geoffrey the cat

A note from Geoffrey…
Ok, so I’m not strictly a working member of the team, but it doesn’t mean that my contribution is any less valid. I’m what you might call the team mascot of Interiors InsideOut, there to raise morale. I suppose my most important role is to pop in at any point in the day, demand a treat and a stroke, and distract Sophie and Ruth from what they’re working on!