Case study
KBSA
A trade association with no product to sell, and an industry it needs to be heard by.
Press office · Thought leadership · Events
Visit the KBSA website
Pieces of trade coverage in 14 months, with coverage in every single month, July 2025 to August 2026
Opportunities to see, from print circulation and online views, July 2025 to August 2026
Press releases issued in 14 months, from new member announcements to the Designer Awards
Where KBSA started
The KBSA (Kitchen Bathroom Bedroom Specialists Association) represents independent kitchen, bathroom and bedroom retailers across the UK. It came to us in July 2025 with a different kind of brief. There is no product to launch or photograph. The job is to show the trade what the association stands for, keep its members' achievements in the news, and give its board a credible voice on the issues independent retailers face.
What we did
We run the KBSA press office across the trade press, from kbbreview and KBN to BKU and KBBFocus. That means press releases on everything from new members to the Designer Awards, coverage of the annual conference and the Big Debate on charging for design, expert comment on the issues facing independent retailers, and a monthly thought-leadership column in KBN, written with KBSA board members and member retailers.
Where KBSA is now
160 pieces of trade coverage in 14 months, with coverage in every single month, and 37 press releases issued. The KBSA is now a regular, recognisable presence in the titles its members read, and its board members are quoted on the issues that matter to independent retailers.
“We have had a very positive experience working with Interiors InsideOut as our PR agency. They are professional, approachable and proactive, with a great understanding of our organisation and the kitchen, bedroom and bathroom industry. Sophie and Ruth are always helpful, responsive and committed to supporting our PR and communications activity. They take the time to understand our objectives and work collaboratively with us to ensure our messaging is clear, consistent and effective. It is a pleasure to work with a team that genuinely cares about delivering a great service, and we value the support, expertise and professionalism they bring to our organisation. We would happily recommend Interiors InsideOut to any business looking for a knowledgeable, reliable, and supportive PR partner.”Hannah Fowler, Communications Officer, KBSA