A luxury kitchen by Ledbury Studio featuring dark wood cabinetry with gold handles, a black freestanding range, a white marble backsplash, a large white range hood, and a central framed print that reads 'DREAM BIG'.
Storytelling.
Strategy.
Standout.

We make interiors brands impossible to overlook.

PR, content and branding for the interiors industry. We know what editors want, what audiences stop for and what makes a brand feel real rather than produced.

Journalists turned brand strategists, with more than 20 years each deciding what made the page. Now we put your story there.

Our clients have been featured in

  • Financial Times
  • The Telegraph
  • The Independent
  • The World of Interiors
  • Wallpaper*
  • House & Garden
  • Elle Decoration
  • Livingetc
  • Homes & Gardens
  • House Beautiful
  • Ideal Home
  • Kitchens Bedrooms & Bathrooms

See every title where we've placed clients

01

Storytelling.

Content: LinkedIn, newsletters, podcasts and everything in between. We find the story worth telling, shape the voice behind it, and make sure it sounds like you on every channel, not just some of them.

02

Strategy.

Branding: identity, palette, brand book, tone of voice. A backstory isn’t enough. Whether you’re starting from scratch or ready for the next level, we build the foundations everything else stands on.

03

Standout.

PR: press coverage, expert comment, trend reports, photoshoots and events. Getting you noticed in the right places, seen by the people who matter rather than anyone scrolling past a feed.
Lisa Hensby, founder of Lisa Hensby Design & Build Studio

Case study: Lisa Hensby Design & Build Studio

Brand identity, website, podcast and 70+ pieces of coverage for interior designer Lisa Hensby. From a standing start to an established name.

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Charlie Smallbone, founder of Ledbury Studio

Case study: Ledbury Studio

700+ pieces of coverage in seven years for Charlie Smallbone’s Ledbury Studio, alongside seven design awards.

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A round brushed copper vessel basin from LAUFEN mounted on a light gray stone countertop, paired with a matching wall-mounted copper faucet against a pink wall and textured beige tiles.

Case study: Roca and LAUFEN

1,100+ pieces of coverage since 2022 across Roca, LAUFEN and Roca Group.

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Winners on stage at the KBSA Designer Awards 2025

Case study: KBSA

160 pieces of trade coverage in 14 months for KBSA, with coverage every single month.

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A few of the brands we’ve built, grown and kept in front of the right people

Lisa Hensby
Ashley Wilde Group
LAUFEN
Multiliving
Roca
Ledbury Studio
KBSA
Kitchen Architecture
Karndean
See our work
Interiors InsideOut have been instrumental in moving our PR forward, helping us explore fresh ideas and creative ways to bring our product launches to the forefront. They are professional, proactive and a pleasure to work with, quickly understanding the brief and consistently delivering strong results. Their expertise and collaborative approach have made a real difference to our PR activity, and we highly value their support.
Neetta Brown, Head of Marketing, Ashley Wilde Group

Journal

Read the journal

1 October 2026

What AI is actually good for in PR and marketing (and what it isn’t)

AI won't replace PR, and pretending it isn't happening doesn't help either. Here is where it saves us real time, and where the judgement...

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22 September 2026

Why coverage still earns its place

Social took the attention. That does not mean press lost its value. Why third-party coverage still matters, and how we prove it.

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8 September 2026

What a trade association gets from PR

A trade body has no product to launch. That makes PR more important, not less, and it changes what good looks like.

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