Case study
Lisa Hensby Design & Build Studio
A design and build studio, taken from a standing start to an established name.
Brand identity · Brand voice · Website · Marketing collateral · Podcast · Partnerships and sponsorship · Press office · Photography
Visit the Lisa Hensby Design & Build Studio website
Pieces of coverage in 17 months, with coverage in every single month, from a standing start
Titles, from House Beautiful and Livingetc to Closer and That's Life, in print and online
Expert comments written in 17 months, more than one a week on average, for titles from Closer to Livingetc
Where Lisa Hensby Design & Build Studio started
Lisa came to us already with a strong roster of celebrity clients and years of hands-on design work behind her, but with no brand and no public profile of her own: no logo, no website, no press cuttings, nothing to point a journalist to. She had spent so long building the business and looking after her clients that she had never had the time to build anything for herself. Everything you now recognise as the Lisa Hensby brand, we built from scratch, from the first sketch of the logo onward.
What we did
From the ground up: we built the brand, then the materials to sell it. Brand identity came first: logo, colour palette, typography, brand book and a defined tone of voice. Then the brand collateral that makes it feel finished in a client’s hands, including her client welcome pack. Then the commercial materials: a partnership pack to attract collaborators and a sponsorship pack to fund her podcast, Heart & Home, which we developed and launched with her. We built and launched her website. Alongside it all, we built her media profile from nothing, securing coverage in Closer, Your Home, Ideal Home, HomeStyle, KBB, House Beautiful, Livingetc and That’s Life, put her on the speaking circuit including a panellist slot at Decorex, and assist on her shoots so the imagery is always up to standard.
Where Lisa Hensby Design & Build Studio is now
Over 70 pieces of coverage since 2025, in titles including House Beautiful, Ideal Home and Livingetc. A complete brand in place, from the identity to the partnership and sponsorship packs that sell it. The website is built and live, and season one of Heart & Home is out. Lisa is increasingly in demand as a voice in the industry, sought out for comment and steadily building the public profile to match the reputation she already had with her clients.
“When I came to Interiors InsideOut I had years of work and clients I was proud of, but no brand, no website and not a single piece of press. Sophie and Ruth built all of it with me, from the first sketch of the logo to the website, then put my work in front of the right journalists. My projects now appear in House Beautiful, Ideal Home and Livingetc, I’m asked for comment, I’ve spoken on a panel at Decorex and season one of my podcast, Heart & Home, is out. They understood what I wanted to say before I did.”Lisa Hensby, Founder, Lisa Hensby Design & Build Studio
In print: a few highlights
