Case study
Roca
A global bathroom name, placed in the homes titles, trade press and specification magazines its buyers read.
Press office · Trade and consumer press
Visit the Roca website
Pieces of coverage since July 2022, across consumer, trade, hospitality and developer titles
Pieces of coverage from January to August 2026, with coverage in every single month, in print and online
Titles in 2026 alone, from Wallpaper* and Ideal Home to The Independent and Specify & Build
Where Roca started
Roca came to us in 2022 as one of the best-known bathroom brands in the world, with its own marketing department and decades of brand equity behind it. We were brought on to support that department directly: not to build a profile from nothing, but to run the day-to-day press office it needed, working as an extension of the in-house team rather than a bolted-on agency.
What we did
We handle consumer and trade press for Roca, launching new collections as they land and keeping coverage consistent between launches. We pitch stories and expert comment before anyone asks, supply quotes when a journalist needs one against a deadline, and support photoshoots when they are needed. In 2026 alone that has put Roca in Wallpaper*, Ideal Home, House Beautiful, The World of Interiors and The Independent, as well as trade titles from KBB to Specify & Build.
Where Roca is now
More than 550 pieces of coverage since 2022, across consumer, trade and hospitality titles, and coverage in every month of 2026 so far. A standing press office that runs as part of the marketing department's work, with proactive comment and photoshoot support alongside it as a matter of course.
In print: a few highlights
