Case study
LAUFEN
A Swiss design brand, kept in the titles architects and designers actually read.
Press office · Trade and consumer press
Visit the LAUFEN website
Pieces of coverage since August 2022, across consumer, trade, architecture and hospitality titles
Pieces of coverage from January to August 2026, with coverage in every single month, in print and online
Titles in 2026 alone, from The World of Interiors and Wallpaper* to kbbreview and Sleeper
Where LAUFEN started
LAUFEN came to us in 2022 as an established Swiss bathroom brand with more than a century of design behind it and its own in-house marketing team. It sits in the same group as Roca but is an independent brand, with its own identity and an audience that leans towards architects, designers and specifiers. We were brought on to run its press office alongside the in-house team, and to keep that identity distinct.
What we did
We handle consumer and trade press for LAUFEN, launching new collections as they land, including Peter Wirz's PRO X collection in 2026, and keeping coverage steady between launches. We place comment both proactively and against journalists' deadlines, and support photoshoots when they are needed. In 2026 that has put LAUFEN in The World of Interiors, Wallpaper*, House & Garden, Elle Decoration and Livingetc, as well as kbbreview, Architecture Magazine and Sleeper.
Where LAUFEN is now
More than 400 pieces of coverage since 2022 and coverage in every month of 2026 so far, with a steady presence in the design titles that matter to a brand that is specified as much as it is bought.
In print: a few highlights
