Journal

What AI is actually good for in PR and marketing (and what it isn’t)
AI won't replace PR, and pretending it isn't happening doesn't help either. Here is where it saves us real time, and where the judgement still has to be human. Read more...
Why coverage still earns its place
Social took the attention. That does not mean press lost its value. Why third-party coverage still matters, and how we prove it. Read more...
What a trade association gets from PR
A trade body has no product to launch. That makes PR more important, not less, and it changes what good looks like. Read more...
What a journalist actually wants from expert comment
Most expert comment never runs. More than a decade each on the other side of the inbox taught us what separates the quote that makes the page from the one that gets deleted. Read more...